WATSONS Malaysia collaborated with IOI City Mall Fashion Week 2025 to present a vibrant showcase of health and beauty brands and products, including the unveiling of its new uniforms under its refreshed brand identity “The New Beautiful”.
As the official makeup and hair partner, as well as the headline brand of the four-day fashion showcase, Watsons took centre stage at IOI City Mall Fashion Week with a full brand takeover. The runway and retail space were transformed with the vibrant energy of Watsons’ refreshed uniforms, designed to empower team members with a modern functional look that reflects their identity.
“We call it ‘The New Beautiful’ because beauty today is no longer just about how we look, it is about how we feel, how we care and how we live. This collaboration reflects how we show up every day proud, confident and connected to our customers. Alongside this, we are also unveiling our new uniform, exciting new experiences for our members with an advanced loyalty program, health and lifestyle initiatives, e-commerce and express delivery services and exclusive promotions, that define the future of Watsons,” said Watsons Malaysia managing director and AS Watson Group Health & Beauty Asia COO Caryn Loh.
